SEO Compare Tool: Compare Two Web Pages Side by Side
Put your page next to a competitor's page and see where each one is stronger. The tool reads both pages and compares the title, meta description, headings, word count, links, image alt text, canonical, robots, schema and social tags. Add a keyword to see where each page uses it.
What to improve
How to compare two pages
- Paste the full address of your page in the first box.
- Paste a page that ranks above you for the same search in the second box. Leave it empty to check one page on its own.
- Type the search phrase you want to rank for, if you have one.
- Tap Compare pages. You first see a preview of each page, with a screenshot and how it looks in Google. In the table below, a green bar marks the stronger page on each row.
- Read What to improve for a short list of fixes for each page, then copy the report or download it as a CSV file.
What the tool checks
| Check | What a good result looks like |
|---|---|
| HTTP status and redirects | The page answers 200 with at most one redirect |
| Title tag | One title, about 30 to 60 characters, with the main keyword near the start |
| Meta description | About 70 to 160 characters that describe the page and give a reason to click |
| Indexing | No noindex in the robots meta tag or the X-Robots-Tag header, and a canonical URL |
| Headings | Exactly one H1, and H2 headings that break the page into sections |
| Content | Enough words to answer the search well; 300 is a low floor, not a target |
| Images | Every image has alt text that describes it |
| Links | Internal links to related pages and links with real anchor text |
| Mobile and language | A viewport tag and a lang attribute on the page |
| Social and schema | Open Graph title and image, and structured data that matches the page |
How the score works
Each page gets one point for each of the 16 checks it passes, shown as a percentage. The checks cover basics that a page controls itself. The score does not measure backlinks, domain age, page experience or how well the content answers the search, and Google does not use this number. Use it to spot missing basics, then compare the content itself by reading both pages.
Good to know
- Public pages only. The tool can read pages that anyone can open without logging in. Pages behind a login, local addresses and private network addresses are blocked.
- What it sees. It reads the HTML that the server sends. Text that a page adds later with JavaScript may be missing, so a page built fully in JavaScript can show a low word count.
- Some sites block tools. Sites with strict bot protection can refuse the request. You will see a clear message when that happens.
- Response time. The time shown is how long our server took to download the HTML. It is not a Core Web Vitals or page speed score.
- Fair use. Results are cached for 15 minutes, and each network can run about 30 new checks every 10 minutes.
- Page preview. Each page shows a screenshot, a Google result preview and the image that appears when the link is shared. The screenshot comes from WordPress.com's free mShots service, so the page address is sent to it. The first screenshot of a page can take a few seconds.
- Privacy. We do not save the URLs you check or the results beyond that short cache, and you do not need an account.
Frequently asked questions
How do I compare my page with a competitor's page?
Paste your URL in the first box and the competitor's URL in the second, add your keyword if you want, and tap Compare pages. Each row shows both values side by side, and a green bar marks the stronger one.
Can I check just one page?
Yes. Leave the competitor box empty. You get the same checks and the list of fixes for your page alone.
Why does a page show "could not be loaded"?
The site may be down, it may take longer than 10 seconds to answer, or it may block automated requests. Open the page in your browser to check it works, then try again in a few minutes.
Why does the screenshot say it is not available?
Some pages block screenshot services, or take too long to load. The rest of the comparison still works. Open the page with the Open link to see it yourself.
Why is the word count lower than what I see on the page?
The tool counts words in the HTML the server sends. Content added by JavaScript after the page loads, or inside images, is not counted. Search engines can render JavaScript, but plain HTML text is the safest way to make sure it is read.
Does a higher score mean the page will rank higher?
No. The score only counts on-page basics. Rankings depend on many more things, mainly how useful the content is for the search and the links pointing to the page. Fix the basics first, then work on the content.
What is keyword density and what should it be?
It is how often the keyword appears compared with the total words on the page. There is no ideal number. Use the keyword where it fits naturally in the title, the H1 and the first paragraph, and write the rest for the reader.
Is this tool free?
Yes. It is free to use without sign-up. The fair-use limit stops one network from overloading it.
Related tools
SEO Checker · SEO Snippet Generator · Meta Description Generator · SEO Title Generator · HTTP Redirect Checker · Word Counter
About this tool. SEO Compare downloads the HTML of each page through our server, reads the tags and text, and compares the results in your browser. We tested it with WordPress pages, pages with redirects, pages without a description or H1, pages with structured data, non-HTML files and blocked addresses. Results depend on what each site sends at the moment you check.
Last reviewed: November 2026.