You've just received a stunning 50x70cm art print from Europe, but a trip to your local store leaves you empty-handed. Standard US frames like 18x24 are too small, and 24x36 are far too large, leaving your new art in 'measurement limbo'.
A Global Standard Hits Home
You're not alone in this framing puzzle. In 2026, the 50x70cm metric size is a global art and decor staple, commonly found in American homes. The challenge arises because it doesn't neatly match traditional US imperial measurements.
The Exact Numbers Matter
Let's get precise, because rounding up will ruin the fit. Using the official conversion of 1 inch = 2.54 cm, the exact dimensions are 19.685 inches wide by 27.559 inches tall. These fractions are critical for a perfect frame job.
Beware the 'Metric Gap'
Here's the problem: a standard US 20x28 inch frame is too big. Your print is about 0.3 inches narrower and 0.4 inches shorter than the frame opening. This 'Metric Gap' can cause the artwork to slide around or buckle over time.
The Wrong Frame Fail
Forcing a 50x70cm print into a 20x28 inch frame without proper mounting results in a sloppy look. The print can slip, revealing the ugly cardboard or MDF backing board at the edges. This cheapens the appearance of your beautiful art.
Solution 1: Buy the Right Size
The simplest and most effective solution is to purchase a frame specifically labeled as 50x70cm. Many online retailers and global stores like IKEA sell these metric sizes directly, ensuring a perfect, snug fit with no gaps or modifications needed.
Solution 2: Use a Custom Mat
For a professional, gallery-quality display, place your print in a larger standard frame, such as 24x36 inches. Then, have a custom mat cut with an exact opening for your print. This creates a beautiful border and elevates the final look.
The 'IKEA Effect' in 2026
Why is this size so common? The 'IKEA Effect'! Global furniture and decor giants have made metric-sized frames and prints an affordable and accessible standard in the US. This trend has made 50x70cm one of the most popular large poster sizes.
Your 50x70cm Cheat Sheet
Save this for your next framing project! The exact imperial size is 19.685" x 27.559", but it's often labeled as 19 ¾" x 27 ½". Always remember to buy a dedicated 50x70cm frame or use a custom mat for a flawless result.